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Labco Diagnostics
Labco is a leading medical diagnostics group based on a unique pan-European network of local and regional clinical laboratories. The network currently is composed by a staff of over 4.500 people, in more than 300 laboratories across 6 countries in Europe.
Labco offers a portfolio of over 1.000 reliable clinical tests and treats more than 10 million patients a year. The collaboration with Sectionmedia began in 2008, and has since then flourished into a full partnership. www.labco.eu
Websites
February 2009 sees the launch of the www.labco.eu website, reinforcing their position as a truly European player, and market leader. During its launch period the site attracted 17000 unique visitors. The website design serves as a model for several other countries.
Labco Quality is also launched in February 2009, and sees 4600 unique visitors www.labco-quality.eu
Labco's Extranet is the next step in the proliferation of website launches in the 2008-2009 period. The Labco extranet allows partners throughout the network to connect with eachother, update information, share knowledge and files, and keep in touch with corporate news and updates.
For its PreMed event, Labco creates a dedicated site with registration and e-commerce capabilities. Attendees can sign up, pay, and confirm their attendance through the site. It attracts 20000 unique visitors.
Each member of the Labco network has access to this comprehensive platform. Also LabMedica, the online secure platform for the clinical lab results, is launched in this period.
Print and Production
Throughout 2008 and 2009, Sectionmedia continuously supports Labco's communication and marketing activities through the design of electronic newsletters, brochures and a wide variety of print and event material.
Rebranding 2009 - 2010
Following the recommendations of Sectionmedia, Labco decides to undertake a massive rebranding project with the following objectives:
- Modernization of the logotype
- Differentiation from spa and aquatic connotations
- Adaptability throughout the network
- Consolidation of all marketing deliverables
- Translatable into retail environments and design recommendations
The results are clear: an evidently identifiable brand that is unmistakably consistent across all of its marketing collateral and can be adapted for local and regional use
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